In recent years, social media has become the prevalent outlet for opportunist companies to put their name out and build themselves a strong, professional online presence. Cahootify is a new and upcoming online platform for film and media professionals that allows users to create portfolios of their work to sell themselves to the community and become a part of other people’s projects or start their own. Cahootify has taken some useful aspects from other successful social media websites and integrated them onto their own website to make it relevant to their community. Building themselves a strong presence online and broadening their audience as widely as possible is crucial in their growth as a community and can be achieved very effectively.
Having a good online presence is pivotal for any business, no matter the size or intentions. The accessibility that comes with having your own essentially 24/7 open office to users as opposed to usual business hours in an office provides the opportunity for potential customers to research at any time they see fit meaning more attention and coverage for your website. Additionally, this also means your audience itself is even broader as it allows for more visitors than a physical office would do. You can gain visitors from all over the world on your ‘virtual doorstep’ as opposed to people within a 5 kilometer radius of your office. This may not necessarily apply to Cahootify just yet in it’s early stages of life but maintaining a powerful online presence is more than ideal to it’s intended target audience and is very relevant to what the website is intending to do as most of the work and projects on their platform are completed and shared digitally as well as the main way of contacting other users or administrators is done online instead of in person. Another positive feature that comes with a good online presence is the review system. Despite the fact that there’s a possibility of negative comments, whether they be justified or not, as long as the company protrudes a good and fair experience for it’s users then the free word of mouth promotions that can ricochet around the world wide web will attract more and more traffic to your website and broaden your audience.
Cahootify has a number of search refining options allowing it’s users to optimise results and specify exactly what it is they’re looking to work on or who to work with. The search options include ‘projects with needs’ in addition to ‘people with skills’, meaning users may look for people, projectsand skills as well as more specific options such as the location of results and the extra option to include more keywords. The keywords that will appear will be what other users have tagged either in their profile or on their content, for example to describe their attributes or role within film making such as ‘editor, director of photography or co writer’. Other keywords may be used to help users find types or genres of films like ‘horrors’ or ‘action’ based productions.
As a social media platform, Cahootify has a number of ways in which it can get it’s name out there onto the market and entice more and more people into the community. Because the purpose of the platform is to gather inspiring film makers and media professionals, the likelihood is that the majority of users will be tech-savvy and will already be utilising other social media sites to maximise potential followers and capitalise on different folksonomies on offer from different platforms. To tie in with this, Cahootify has hyperlinks to external social media sites allowing users to connect quickly and easily to their other profiles meaning other users can access additional information about someone’s background work or just simply connect and contact them elsewhere. Another advantage to this expansion of self promotion is the opportunities for staff recruitment opened by the additional links to other websites. Cahootify uses hyperlinks represented by each site’s logo, including Facebook, Twitter, Youtube, Instagram and LinkedIn which all provide their own specific and unique advantages in helping boost traffic to your profile as well as providing further information to potential collaborators. Youtube is a very beneficial platform in regards to promoting yourself, your previous work and what you can bring to the table. Sharing content from Youtube is extremely straight forward and accessible on all formats on device and web page and allows users to get an actual view of other users capabilities. Because of the sheer size and dominance of youtube as a video sharing website, views should be easier to come by based on the volume of users, especially in contrast to Cahootify. However, because Cahootify is specific to film makers and is essentially a niche market, the feedback should be better and more relevant to the content because the viewers are watching for a reason as opposed to youtube where everything is more broad and open.
Recently, it’s fair to say Twitter has risen to the forefront of social media as the best and most efficient platform for businesses to create a healthy and professional image for themselves online. Twitter operates using multiple folksonomies that serve many beneficial purposes to it’s users. The biggest of which being hashtags, which were so successful that now the vast majority of well known social media websites have incorporated them, such as Instagram, Facebook and WordPress. Hashtags are a very efficient and easy way to find other people who’re posting about subjects you’re interested in or are posting about yourself, as well as for other people to find your content. As a result of which, this method of self promotion can very quickly and efficiently garner a high amount of traffic to your profile and/or website in a small amount of time for free. This is extremely ideal for websites like Cahootify and other platforms of a similar nature as users can very easily track down people within the community to contact regarding projects, help or anything at all. Furthermore, social media platforms like twitter can be very beneficial for companies of any size. Good customer service and response time can only bode well with the public’s opinion of a business. Despite this, there is one restricting downside of Twitter as a form of social media when referring to promotion. Tweets are limited to 140 characters, meaning users are pushed towards a short and sweet style of content posting. Not necessarily a negative, especially if and when hashtags are used effectively. Twitter is also useful for broadening follower bases and spreading more hype about your platform so to speak. This can be accomplished through celebrity endorsements within twitter itself, or even profiles with big following who you can try to become associated with. Competitions or giveaways are also a very popular and effective technique on twitter for driving traffic towards your profile. For example just a simple, ‘Retweet to enter’ competition should reach a fairly decent amount of users assuming the tweet obtains a couple of retweets to get the ball rolling.
Despite being capable of communicating to other users as well as sharing your own content, I’d deem Cahootify as more of a business or project motivated community than a social network like Instagram or Facebook. As opposed to sharing moments with friends and family, users share their work and propose ideas for projects in the hope of acquiring colleagues to help develop together.